Creating a Cigar Brand

In our last discussion, we talked about the beginnings of making a cigar, from seed to storage of tobacco.

Now comes step #1, the selection of fillers, binders and wrappers from the variety of tobaccos to create a cigar based on a specific appearance, taste and aroma that a specific brand will portray, as "smokable and enjoyable".

Step #2 is to create a brand name to carry all of step #1 that will be recognized for specific differences.

Brand names are registered and protected by law, so the brand name becomes a treasure.

You can be assured that once both are matched, that brand becomes associated with a distinctive appearance and has a taste specific and aromas you will enjoy.

Every brand prides itself on consistency, which began from seed, growing selection of tobaccos, brand name and awareness of every phase so that you will enjoy that most unique pleasure, smoking a cigar.

By Al Remp, product specialist and trainer, Thompson Cigar.



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