New Packaging

It has been said, “That Packaging Sells.”

That being the case, then the “new” packaging for the cigar industry, is very exciting, and different. The traditional box, as we know it, is always a staple in its history and presentation; and we doubt that will ever change.

However, the new presentations, some resembling a lighted box, a car trunk lid, an old looking chest with gold straps, an ammo case, highly lacquered boxes with attractive embossing, all pointing to a cigar smoker that sees a second use for “the box” other than for children’s pencils.

Cigar manufacturers are now presenting some products in a humidor box, that is a “true” humidor. What can be derived from this “new” presentation(s) is that an attractive-different type design, is their version of the 21st century box.

Certainly the cigars within any box is a manufacturer’s signature, to go to the next look is exciting. Does it sell more cigars? They would not invest in a change from traditional to the “new” look, or present an inferior cigar in a “glitzy” box.

Click here for more information on the Gurkha Black Beauty (pictured).


By Al Remp, product specialist and trainer, Thompson Cigar.