Finding the Right Cigar Blend and Presentation

As we discussed in our last post, tobaccos are selected for a brand name after the owner is satisfied with the elements involved in the process. See “Creating a Cigar Brand”.

Now, after days of testing the blends, by as many as ten people – all of whom have a palate that is sensitive to various tastes of the combination of filler, binder and wrapper based on years of cigar manufacturing – one blend is finally chosen.

It may not appear as important to the actual smoking of this selection, but type of box band (ring), latch of the box, weight of the cellophane, seal of the country of origin, all now must be decided.

Once that is done, the next task will be to decide the variety of shapes (sizes) to accompany the making of this new cigar. There are approximately 25-30 shapes available. Deciding the shape has market implications of consumer acceptance.

We have yet to discuss the variety of wrappers, as many as 10-15 from the following: US; Indonesia; Equador; Honduras; Nicaraugua; and Mexico. Each wrapper has a distinctive affect on taste and appearance.

But that will be next time.

By Al Remp, product specialist and trainer, Thompson Cigar.



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